About Us
Our Story
MIOO was born from the encounter of the different experiences of the co-foundersNiccolò Mion is CEO of MION Spa, a leading company in the luxury clothing and leather goods labelling sector with 230 million labels produced per year, 500 clients in Italy and 700 worldwide.Etan Genini is co-founder and CEO of Valuart, a company that supports creators, brands and collectors through blockchain and art advisory.
What we are doing
MIOO industrializes the process of NFT creation for each garment sold by a brand, thus collateralizing its existence in the Metaverse through the interaction between woven labels and blockchain technology.In this way MIOO allows, thanks to the use of the Hedera blockchain (hashgraph), to link the purchased garment to an NFT through the label sewn onto the product.Along with each purchase, in addition to a "digital passport" certifying its authenticity and origin, also a creative asset will be included, able to represent the garments in full respect of all their distinctiveness and brand values.
