A keychain integrating a jacquard variable QR code and invisible NFC technology, designed to mint a unique NFT and certify the product’s authenticity. Through the collaboration with MIOO Tech, woven labels and hang tags become the touchpoint for Digital Services access such as authentication and customers re-engagement. Made in Italy

100% recycled polyester Steel ring

The increasing European legislative requirements regarding traceability and the Digital Product Passport (DPP) offer brands an opportunity to evolve their business models. Thanks to an effective, sustainable, and quickly deployable technology, MIOO embraces these changes with a single solution that includes: - Digital Product Passport - Certificate of Authenticity - Customer (Re)Engagement The adoption of the Digital Product Passport (DPP) as a communication tool for the values of the Ecodesign for Sustainable Products Regulation (ESPR) represents a strategic opportunity for companies. It not only enables the systematic management of regulatory compliance, but also enhances competitiveness by certifying a company's market positioning and strengthening transparency in production processes. The adoption of the DPP marks a key milestone for the fashion industry toward greater sustainability, transparency, and digital innovation.